Internal preview

Four products. Two directions each.

The same product truth and the same structure, in two answers to what this page should feel like. Copy, specs and section order all come from the live product pages on particula-tech.com.

Everything here was read from the live storefront. Four things the store contradicts itself on were left off rather than guessed: the Wizard Air describes itself as tournament-size when it is the standard board, the Wizard Pro has the PRO+ membership copy in its description field, free shipping is $39 in the announcement bar and $49 in the trust block, and daily-player counts read 15 million on one page and 200 million on another.
Studio

Product-lit dark ground, one glowing accent, the object floating in its own light.

Paper

White, quiet and typographic. A serif that behaves itself, hairlines instead of boxes.

Also built, on their own projects

GoBalance SportThe page this whole visual system came from. Carries placeholder press and reviews from the design stage.gobalance-sport-pdp.pages.dev GoChess Air, above the foldThe quiet typographic build that went through a dual-agent critique.gochess-air-pdp.pages.dev GoChess Air, first studio passThe first version of the dark direction, before it became a template.gochess-air-gb.pages.dev /pages/gochess, dark roomThe accepted store-page direction: product-lit black with a playable board.gochess-dark.pages.dev /pages/gochess, posterLoud flat colour and poster typography.gochess-poster.pages.dev /pages/gochess, Apple styleQuiet product photography on white. Turned down, kept as a reference.gochess-apple.pages.dev